The role of the sales department is to effectively represent and promote
the list of books that Michael O'Mara publishes. This is achieved by using
all communication channels. At an early stage our team of representatives
visits bookshops to show the buyers our forthcoming titles. This is done
at least three months before publication and is an early indication on
how well a particular title will do.
Print runs are set close to the publication date and the number printed
is calculated on how well the book has sold in. In-house we will be sending
information directly to key accounts and this is followed up by a visit
from the Sales Director. We also use mail shots to advertise new titles
and these have proved effective for promoting a range of books like our
Little Book series. We also use the telephone a great deal to support
the above techniques and to reiterate the sales potential of our titles.
Obtaining publicity for a book involves creating media interest in the
author and/or the book itself. This usually begins with writing creative
and strong copy in a press release that will be sent to selected national
and regional newspapers, magazines, trade press, and radio and television
programmes.
For bigger titles we will seek to secure 1st and possibly 2nd serial
or extract with a national newspaper or magazine. Once this has run, review
copies will be sent out to other interested media for the purpose of features,
reviews, promotions or author interviews. It is important to know when
the author is available, and to ensure that they get regular updates of
the schedule. We also deal with all press enquiries about backlist and
frontlist titles and authors.
Involves
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Organising the production of the
Spring and Autumn catalogues, as well as any other printed
material for sales or publicity purposes. This includes compiling
all the copy and images, selecting printers and designers,
liaising with printers and designers and distributing final
copies
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Overseeing website development and
maintenance
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Booking advertising space and designing
advertisements, usually for the trade press
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Arranging the production, design
and distribution of point of sale material such as dumpbins,
posters and counterpacks
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